Integrated Business Platform

Integrated Business Platform

RetroScale is the first Hybrid Integrated System installing automatically with the click of a button, allowing businesses to programmatically customize every component of their business infrastructure and web presence from core administrative workflows to the complete user experience-

offered under the Open Commercial License for total ownership of your infrastructure, your tech resources, and your business.

Choose Self-Hosted WordPress or Keystone.js web publishing and experience radically interchangeable services via native Integrated modules or native Integrations with popular SAAS services via API. Outpace your former competition using instantly configurable business components within a single cohesive architecture, for Marketing Automation, Virtually Intelligent Actions, and Custom Administrative Workflows.

Imagine custom Infrastructure built to specification for your precise business model, automating your marketing model for a highly personalized and ultimately tactful user experience. It’s effective, and yet it’s something so far outside of “sales-y” that your competitors are jealous, and it’s all yours.

Imagine a stable, affordable system that not only disrupts your competitor’s edge, it completely revolutionizes the workflow within your organization, instantly bumping your productivity and giving everyone the break they deserve.

This sounds complex- and increased complexity plus constant changes to keep up with technology can be cost-prohibitive. Yet everyone needs to enter the technology space because it’s where the action is happening- and every part of your operations will be going more and more tech each year- but is technology truly your core business, or are you just using it?

Does it make sense to invest in Owning your own system if you aren’t really tech?

Experience the Most Powerful Small Business Software under Open Commercial License.

No longer a question of Integrated vs. Modular Systems, RetroScale delivers the power of the Enterprise at a Small Business cost footprint, featuring low Total Cost of Ownership, easy traversal between many popular 3rd Party (SAAS) Services, while providing native Integrations out of the box. Suddenly being an Owner vs. a Renter completely makes sense.

Take a moment to engage the new concept of Hybrid Systems Architecture, for rapid prototyping, for agility in a shifting market, for business and marketing automation, for the power to innovate within a single cohesive technical infrastructure – for Free.

Revolutionary Systems Architecture under the Open Commercial License means gaining true ownership of the investment in your business platform, your customizations, your configuration, and your innovations (extensions) of the common infrastructure to meet your needs.

The best description of the overall system achieved through RetroScale using standard industry terms is  Infrastructure as a Framework, or IAAF.

There is Infrastructure, which is foundational to a system. When you “outsource” your Marketing Mail Service via very popular providers, this is an example of a critical business component- Marketing Mail- that would otherwise be part of your Infrastructure, your Business System.

3rd Party Solutions offered within our grasp as Small Business Owners and Entrepreneurs either come at the price of vendor lock, or they leave a lot to be desired. But they solve some very specific problems, and sometimes they solve them really well.

When it comes to the entire operations of your business, perhaps it makes sense in one regard to leave the technicals to someone else, or to leave certain technicals to someone else.

But the problem with this is eventually eroding the foundation of your business model. Eventually, you are going to want or need to do something that isn’t possible with your current provider, or (as it frequently happens) your favorite provider pulls the rug out from under their introductory pricing structure, or makes other unacceptable changes.

At that point- and it’s usually just 1 or 2 highly specific changes- it’s going to be nearly too late to pivot, and make your own changes. New investments will need to be made, and these will not just be new services at scale.

New trends are with Integrations for various services because it is desirable for your systems to operate seamlessly within your business model. What isn’t obvious is that most Integrations offer limited scope. Membership Integrates with Mail. Mail Integrates with Payment. Payment Integrates with Delivery. Delivery Integrates with Support Services, and a new Product Lifecycle begins.

But does it all integrate together? So now, Integrations have Integrations. This is the model adopted by Zapier. But is this effective? Outsourcing the connections between Outsourced providers. It works, but is any of it going to be sustainable? There are a few services we mention that really are incredible in the scope of what they offer, yet these do not offer you the ability to own them, or run them on your own domain (Self-Hosted).

Currently the limitations of smaller scale systems are tolerated because it doesn’t seem as though there are choices. Some rather pricey systems are utterly lacking intelligent system components, and integrations. Integrations are available in increasing numbers, either natively via API, or through 3rd Party providers, but there hasn’t been one cohesive system to rein it all in.You get the feeling that there should be a cohesive solution for these challenges,



Wouldn’t it be nice to stop jumping through hoops?

At every level of business, it used to be that “being in the know” and having “insider information” was a good thing. In the world of tech systems, being a tech savvy business owner doesn’t exactly change the reality of what is available on the market- it means that you are more keenly aware, and possibly more painfully aware than others why, specifically certain things are the way they are. But does it really help to know why your options are so bleak?

When your customers are made to jump through too many hoops or navigate a maze just to do business or engage products and services, it just ends up making everyone feel lame- such compromises will eventually impact your bottom line in a negative way.

Ultimately the trade-offs between affordability and the need for growth force compromises in the user experience- and yet these are not just “users” they are your paying clients!

Why should your system- or better said- why should the lack of Systems Integration in [insert xyz system] cause extra hoops to jump through? Integration is another way of saying “seamless.”

3rd party “integrations” offer solutions in which several rather excellent but autonomous services are cobbled together into a semblance of a cohesive system.  This is a marvel of technology, but this does not always provide a seamless experience.  It can force similar compromises in the process of creating custom and expedient user experiences (UX).

For the critical question: when was the last time your latest and greatest tech solution actually brought you closer to the “perfect world” you imagined when you bought it?

With all the products out there, where is the cohesive system to allow Small Business, Entrepreneurs, Micro Producers and Solopreneurs to get it done right?


In the real world…

You don’t need a Harvard MBA to understand that there must be an equitable business model to offer a good product- so that every “product” or system made available for Entrepreneurs- no matter how small the price tag- it must make sense on the bottom line.

The Law of Economy of Scale applies to tech systems and Information systems in general and one particular application of this Law is what actually prevents the perfect world system from being constructed for your business at all.

Small Business systems need to be created following a sufficient business model to profit the creators of it. This is why the SAAS, or 3rd Party Services came into being, made possible by offering less expensive services to masses of people. This amounts to the Appification of business components, and to meet the demands of their user base, these services needed to find common ground.

However, this also explains the frequent lack of inter-operability, and the relatively infrequent opportunity for ownership and customization of the services. Please note that “taking it out of your hands” is a feature that has benefits, too, for a different reason.

Truly Integrated Systems are the elite territory of the Enterprise, responding to the law of economy of scale in a different way. The chief benefit of the extremely deep and wide separation of labor and (technological) concerns means that a large labor pool is required. In a well oiled machine of 150 parts, even if the labor pool isn’t deep, that’s still a minimum of 150 Human counterparts to make that machine go… what small business can afford a technical staff 150 deep.

On the downside, Enterprise Systems are not naturally renewable or sustainable systems, requiring additional intelligence or management to produce ongoing benefits. Additionally, Integrated Systems are by nature cumbersome in a market which increasingly requires agility to survive, and thrive. Many Corporate entities that were formerly on top of the heap discovered this the hard way during 2008-2013.

In the perfectly real world…

Hybrid Systems- combining Integrated Systems with Modular Systems- is not popular jargon yet, although this describes exactly what has been invested in from all tech sectors since 2010.

The Enterprise invested heavily in Cloud Infrastructure and monetized their intellectual property by creating new programming languages, advances in object code, savvy code management tools and techniques, and spent trillions of dollars to gain something like Modularity.

Small Business and Entrepreneurs have been catered to by 3rd Party services, gathered and recapitulated, cobbled together, strung by tooth-and-nail, or otherwise “McGyver’d” to work with [yet more] 3rd party services, and this resembles Systems Integration if you don’t care about appearances.

While this latter part receives a slight note of sarcasm, it is nonetheless an improvement and represents new possibilities for many levels of producers.

Notably, the advent of such systems unleashed on Small Business interests has heralded a completely new business class- the “Micro Producer” meaning a solo-preneur or single operator with enough business savvy to command potentially 6-figure earnings while utilizing completely Modular components leaving the traces of a traditional business footprint far behind.

RetroScale™ is a Hybrid System

Combining strengths, Integrated Systems taking advantage of Modular systems and their maintainability, together with their ability to provide cohesiveness, business intelligence and ownership (read: branding and self-hosted solutions) – this approach will leap over the single barrier preventing most small business from creating and sustaining a custom infrastructure using their own domain.

RetroScale™ is an Enterprise Information System specifically scaled for Small Business to leverage powerful features such as

  1. Complete Membership System
    • SSO – Secure, Passwordless Login (MiCASA)
    • Automation for Sales Funnels and Marketing,
    • Secure CDN serving Subscription based Content*
    • Email Marketing and Transactional Mail services
    • Online Course Builder
    • Teaching and Training System (LMS)
  2. Integrated Calendar System
    • Robust and Flexible Appointment Management
    • Integrated Reminders via Text or Email
    • Employee Scheduling and Syllabus Management
    • Events and Templating Engine
  3. Marketing Automation
    • Automated SEO and Advanced Tagging Engine
    • Virtual Intelligence and Contextual Marketing
    • Mail Integrated CRM
    • Lead Capture and Market-driven Segmentation
    • Support for Text-based Marketing
  4. Business Intelligence and Data Operations
    • Data Abstraction Layer
    • Data Collections as first-class-citizens
    • Cross-site Data and Resource sharing securely and natively without CORS*
    • Virtual Intelligence Assistant (one click opt-in as of GDPR)
    • Double-blind operations gathers data/satisfies GDPR
  5. Fully Decoupled Content
    • Environment
    • Single Administrative Console via WordPress Dashboard or alternate CMS
    • Penalty free curated content**
    • Custom Administrative Workflows
    • Custom Organizational Workflows
    • Custom User Experience (UX) and Storyboarding
  6. Leading Security Solution
    • Cryptographically Secure Communications*
    • Crypto-secure User Vaults*
  7. Quantum Data Network
    • Supports simultaneous Hierarchic, Parallel, and Autonomous Data Nodes
    • Hubs featuring Central Authority and Standalone Ops
    • Satellites permit networking-on-the-fly*
    • Granular Permissions and Policy-based transactions*
    • MeshNet behavior relying on proprietary private network layer component*


[working draft 2018.11.A2-R5.1]

Next up: Roadmap to Migrate Your Small Business