A Brief History of RetroScale™

A Brief History of RetroScale™

A Software Designed for Small Empires

a word from the author of RetroScale

“In 2010 the second revolution in Internet Marketing had crystallized since the inception of the Internet.

“This time, search engine results boosted sites featuring fresh Video content and as a result, hard-won and potentially  lucrative #2 and #3 spots on Google’s results pages were suddenly hackable by creative producers and other makers of authentic, ‘real-people’ video. This was a trend, not only among Internet “Content Marketers” but it was a style popularized and made fashionable by reality-TV.

“The only ‘Integrated System’ in existence for Small Business was developed and later released by the fairly small group of influencers who had been driving Online Marketing since the first Marketing revolution occurred on the Internet, and with this convergence of Video-driven Marketing, it made a lot of sense assuming the entire package could be put together. Launched in 2010, or more like 2011, it left a lot to be desired… chiefly, it wouldn’t run on [my] domains, and it was cost prohibitive at scale. At least more cost prohibitive than I wanted to experience at any scale.

“I was seeking a system to build out a small empire of 200 ‘satellite’ marketing domains following 8-10 ‘hubs’ of main business. I wanted a system that would provide business intelligence (BI) among all of these groups, and potentially network paths between them for extended operations. I also needed a platform to conduct some very advanced technological operations, something that could be retrofit to any of these installations, so it needed to be flexible.

“What I wanted was an Infrastructure that didn’t exist at the scale I needed. My scale was really just small when comparing total throughput- regardless of the number of domains involved, the total resources consumed versus its total footprint was rather lightweight. It was broad, but not deep, casting a wide net without dragging the bottom.

“…the only ‘Integrated System’ in existence for Small Business … was more cost prohibitive than I wanted to experience at any scale.”

“However the basic structure of it was every bit as challenging, like handling a much larger system, if not more so, because the tools and programming constructs required to operate such a system didn’t exist.

“It wouldn’t have worked to replicate the process used by Enterprise-scale systems because that requires an impossible number of resources at small scale. And it wasn’t going to work just cobbling together a system out of scraps.

“I really wanted and needed something to satisfy the entrepreneurial spirit in me, thrill me technologically by implementing high concepts and allowing advanced architectures, but also something that would serve to streamline the labor detail it would require to assemble and maintain a large network of sites with dynamic content and complex client relationships.

“During the entire year of 2011, after 3600 hours of coding and testing, the first functional system was launched. It solved the problems facing so many Small Business owners, not the least of which is how to maintain and sustain the system itself, although in reality it achieved only the most foundational aspects of the larger system- it was the first stable foundation upon which a complete system could be built.

Leverage the power of Big Business with a Small Business cost footprint. RetroScale™

“Catch phrases are cute, but if you knew me personally you’d know how I practically despise them. I admit I am a tech snob in the extreme, but what I had sought to create simply defied understanding at any scale. Reducing it to a set of simple phrases seemed counter.

“Quite sincerely, RetroScale was not 100% planned. It was roughly ‘the system I would make if I were going to make the perfect system’ to serve the Small Business niche that myself and so many others respond to:

  1. Flexible enough to serve a wide variety of very structured business and marketing models within a single network.
  2. Intelligent operations among networked sites relying on selected types of shared data
  3. unparalleled user experiences- smooth, simple and tactful storyboards when engaged in sales funnels
  4. integration of core business components such as Secure CDN, Membership, Authentication and Login, Secure Data, Events/Calendar functions, Sales, Marketing, and Web Publishing.
  5. modular components to reduce vendor lock and remain relatively easy to maintain
  6. ease of administration and reduced complexity requiring less skilled labor to operate
  7. based on #4 and #5 above it was apparent that a “Hybrid” system was called for

“The Data Engine component, while it remains the single most powerful technology present in the system, was an organic development – after months of struggling with the tightly coupled data handling inherent in WordPress it just became ‘the thing to do’.

“Fast forward through the manic and at times grievously trial-and-error process of creating a Decoupled Content system using WordPress, the ironic part of that is finding a blog post some time later, authored by Henri Bergius which boldly states “Why WordPress needs to get Decoupled

“It was only after searching out other systems and comparing operations that I began to understand what had been accomplished in 2012.

“Through the process of qualifying and quantifying the capabilities of this system it became clear that it was extremely adaptable, although it is absolutely true that no single system can serve everyone; or to be painfully accurate- no single system can serve everyone <em>equally.</em>

“The most expensive Enterprise systems in the world certainly do not accommodate a solo-preneur. There is far too much division of labor and piece-mealing at the heart of large scale systems and this accounts for their gains in making mass production scale. The example is extreme but it works both ways: neither can a small system hope to scale upwards without special handling.

“What became possible using RetroScale had not been tried before due to the Laws of Economy of Scale. If I were attempting to create this system as a SAAS, or iPAAS like some contemporary producers, everything from the system itself to the way it was developed would have been different.

“As it is now, because it was developed as a labor of love destined to serve my family’s network, it was constructed somewhat without the traditional pressures of monetization of the system itself. It only responded to my ever demanding set of principles for speed, efficiency, design concepts, and results.

“Towards that end I wanted it to be ‘the best’ to the extent that it would serve Small Business as the Most Powerful Software Platform in the World (at scale).

“RetroScale is the antidote for the realities of globalization and ‘internet terraforming’ affecting Big Business and Small Business alike. Caught in a tidal wave of change, few business leaders deeply understand the impact of these technological changes until they are far behind the curve.

“We sincerely hope that getting involved with RetroScale and harnessing its power will at least provide a sustainable view into that future, looking ahead of curve…

“Each year improves upon the last- this is our measure of success.”

Please enjoy.