A Brief History of RetroScale™

A Brief History of RetroScale™

A Software Designed for Small Empires

a word from the author of RetroScale

“In 2010 the second revolution in Internet Marketing had crystallized since the inception of the Internet. Led by the small group of influencers who had been driving Online Marketing since back in the day, the only ‘Integrated System’ in existence for Small Business was about to be released, and while it was impressive, it left a lot to be desired. Namely, it wouldn’t run on my own set of domains, and it was cost prohibitive at scale. At least more cost prohibitive than I wanted to experience at any scale.

“I was about to begin building out a small empire of 200 ‘satellite’ marketing domains following 8-10 ‘hubs’ of main business. I wanted a system that would provide business intelligence (BI) among all of these groups, and potentially network paths between them for extended operations. I also needed a platform to conduct some very advanced technological operations, something that could be retrofit to any of these installations, so it needed to be flexible.

“What I wanted was an Infrastructure that didn’t exist at the scale I needed. My scale was really just small by comparing total throughput- total resources consumed versus its total footprint. However the basic structure of it was every bit as demanding as a much larger system, if not more so, because the tools and programming constructs required to operate such a system didn’t exist.

“It wouldn’t have worked to replicate the efforts of true Enterprise systems because that creates impossible work at small scale. And it wasn’t going to work just cobbling together a system out of scraps. I really wanted and needed something to satisfy the entrepreneurial spirit in me, thrill me technologically by implementing high concepts and allowing advanced architectures, but also serve to streamline the labor detail it would require to assemble and maintain a large network of sites with dynamic content and complex client relationships.

“During the entire year of 2011, after 3600 hours of coding and testing, the first functional system was launched. It solved the problems facing so many Small Business owners, not the least of which is how to maintain and sustain the system itself, although in reality it achieved only the most foundational aspects of the larger system- it was the stable foundation upon which a complete system could be built, and within the next 18 months, by August, 2013, the first complete system was ready.

Leverage the power of Big Business with a Small Business cost footprint. RetroScale™

“Catch phrases are cute, but if you knew me personally you’d know how I practically despise them. I admit I am a tech snob in the extreme, but what I had sought to create simply defied understanding at any scale. Reducing it to a set of simple phrases seemed counter.

“Quite sincerely, RetroScale was not 100% planned. It was roughly “the system I would make if I were going to make the perfect system” based on my special interests.

  1. Flexible enough to serve a wide variety of very structured business and marketing models within a single network.
  2. Intelligent operations among networked sites
  3. unparalleled user experiences, simple and tactful storyboards even when engaged in sales funnels
  4. integration of core business components such as Secure CDN, Membership, Authentication and Login for enhanced Security, Events/Calendar functions, Sales, Marketing, and Web Publishing, and that secret sauce, the Data Engine.
  5. modular components to reduce vendor lock and remain relatively easy to maintain
  6. ease of administration and reduced complexity requiring less skilled labor to manage
  7. based on #4 and #5 above it was apparent that a “hybrid” system with Integrated, yet Modularized components was called for

“The Data Engine component, while it remains the single most powerful technology invented in the system, was an afterthought- a purely reactive component built after months of struggling with the tightly coupled data handling inherent in WordPress.

“Fast forward through the manic and at times grievously trial-and-error process of creating a Decoupled Content system using WordPress which required treatments for the entire system of Posts and Pages at the heart of WP content management, it was ironic and laughable that such a thing was not exactly intentional- it was just the way it “should” be done.

“The ironic part of that is finding a blog post by Henri Bergius lauding the principles of Decoupled Content, and one in particular which boldly states “Why WordPress needs to get Decoupled” before fully understanding the value of what was created.

“It was only after searching out other systems and comparing operations that I began to understand what had been accomplished.

“Through the process of qualifying and quantifying the capabilities of this system it became clear that it was extremely adaptable.

“It is absolutely true that no single system can serve everyone. The most expensive Enterprise systems in the world certainly do not accommodate a solo-preneur. The example is extreme but it works both ways: neither can a small system hope to scale upwards without special handling.

“What is possible- and what has been accomplished with RetroScale- had not been tried before due to laws of economy of scale. If I were attempting to create this system as a SAAS, or iPAAS like some contemporary producers, everything from the system itself to the way it was developed would have been different.

“As it is, because it was a private project, a labor of love destined to serve my family’s network, it was constructed somewhat without the traditional pressures of monetization of the system itself. It only responded to my ever demanding set of principles for speed, efficiency, design concepts, and results.

“I wanted it to be ‘the best’ and to the extent that it serves Small Business as the Most Powerful Software Platform in the World at Scale, it is.

“RetroScale is the antidote for the realities of globalization and “internet terraforming” affecting Big Business and Small Business alike. Caught in a tidal wave of change, few business leaders deeply understand the impact of these technological changes.

“We sincerely hope that getting involved with RetroScale and harnessing the power this system provides will at least provide a sustainable view into that future…

“When each year improves upon the last, this is our measure of success. Please enjoy.”